Overview
More than 30 years of creative leadership in the development of innovative revenue-generating ideas, products, and processes for a wide variety of leading companies.
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President, Peter Lloyd Inc. (PLI)
Provide ideas, writing, ghostwriting, editing, and web content |
Since 1990 |
PLI Idea Generation and New-product Development Clients
Charmin, Puffs, Absolut, Pizza Hut, Heinz, Mars, Baxter Healthcare, Futuro, Iams, Mead Johnson, Borden, Online Computer Library Center, Union Institute |
Since 2000 |
PLI Advertising Clients
P&G, LPK, Brandstorm, South-Western Learning, WonderGroup, Stillpass Honda, Fisher Design, Contemporary Arts Center, Cincinnati Symphony Orchestra, Steven Schaefer Associates, WebLok, Southbank Interactive |
Since 1990 |
PLI Training and Professional Development
Victoria’s Secret, Hallmark Cards, Xavier University, F&W Publications, HOW
Magazine, Premenos Software, CCI/Triad |
Since 1993 |
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Download one-page résumé |
Consultative Projects
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Innovation Activist, Brandstorm
- Developed and installed online brainstorming process resulting in very profitable new-business revenue stream
- Developed and installed new-product-development process resulting in new business
- Clients: P&G, Campbell, Humana, Scotts, Iams, LensCrafters, Nestlé, Fisher-Price, Georgia Pacific, KeyBank
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2000-2001 |
Chief Creative Officer, WonderGroup
- Installed online brainstorming process resulting in new business
- Installed new-product-development process resulting in new business
- Clients: Kodak, General Mills, Heinz, Coleman, Elmer’s Glue
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1999-2000 |
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View list of consultative Appearances |
Employment
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Creative Director, Tepe Hensler Westerkamp
- Directed creative department of four
- Swept local Addy Awards, 1990
- Clients: Cincom, Hill-Rom, Hillenbrand, Batesville Casket
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1989-1990 |
Associate Creative Director, Sive/Y&R
- Directed creative for major agency accounts
- Wrote copy, produced radio and TV
- Clients: CompuServe, Murray Bikes, Child Guidance Toys, CBS Toys, Indiana National
Bank, Kahn’s, Blue Cross Blue Shield of Indiana
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1984-1988 |
Copywriter, Fahlgren & Ferriss
- Wrote copy, produced radio and TV
- Clients: Valvoline, Cincinnati Bell, CG&E, Steelcraft, Mosler Safe
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1982-1984 |
Public Relations Account Executive, Sive/Y&R
- Managed agency public relations accounts
- Clients: Hamilton County Fair, Hudepohl Beer
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1977-1982 |
Ideation Processes
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Brainline
Proprietary online brainstorming process
- Installed at BrandStorm, 2000
- Installed at WonderGroup, 1999
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Kidstorming
Proprietary brainstorming process using specially recruited target-market kids to generate new-product concepts
- Developed Heinz Green Ketchup for Heinz, 1999
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View list of Brainline Clients |
Publication
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Ghostwritten Books in Print
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Articles in Print
- “American Taliban” Skeptic, Vol. 10, No. 4, 2004
- “Brainstorming with Your Computer” HOW Magazine, October 1995
- “Creating Change” Total Quality Management, Nov/Dec 1993, with James R. Evans
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Blogs and Online Publications
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Radio Features
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Creative Marketing TIPs
Commercial wrap-around radio vignettes, from 1990 to present, nationwide
- Auto Tips
- Money Tips
- Future Tips
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Right Brain Workouts
90-second features promoting creative thinking from 1990 to 1992 on WGUC 90.9 FM, Cincinnati, Ohio |
Songwriting
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Over 100 lyrics, including the following independently recorded and produced CDs and songs:
- I’m Not From Around Here, 2003
- "Welcome to America"
David Rhodes Brown and Peter Lloyd on Rainbows to Ghosts, 2003
- "She’s Got That"
David Rhodes Brown and Peter Lloyd on Ask Me About My New Lick, 2003
- "A Bit of Your Time"
David Rhodes Brown and Peter Lloyd on Right It on the Rock Wall, 2002 |
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Browse Peter Lloyd Songs |
Education
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Mt. St. Joseph’s College
Graphic Design |
1985 |
University of Cincinnati College Conservatory of Music
Radio and Television, Advertising |
1969 |
Xavier University
Communication Arts |
1968 |
Dus Scotus College, Southfield, Michigan
Liberal Arts |
1967 |
Associations
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Free Inquiry Group
Editor, FIG Leaves newsletter |
1994-1996 |
Free Inquiry Group
President |
1992-1994 |
Mansion Hill Neighborhood Association
Editor, Mansion Hill Flyer |
1986-1988 |
References
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Available upon request |
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Download one-page résumé |
